{"version":"1.0.0","url":"https://instagram.com/","finalUrl":"https://www.instagram.com/","host":"instagram.com","scannedAt":"2026-08-26T21:12:52.371Z","durationMs":2331,"score":50,"grade":"D","potential":89,"gates":[],"pillars":[{"pillar":"reachability","label":"Reachability","blurb":"Can an agent fetch your content at all, without a browser and without being blocked?","score":66,"earned":58.7,"available":89,"weight":25,"checks":[{"id":"http-ok","pillar":"reachability","title":"Page responds to a plain HTTP request","status":"pass","weight":10,"earned":10,"detail":"HTTP 200 in 1034 ms.","why":"The baseline: an agent with no browser, no cookies and no JavaScript received your page.","impact":0},{"id":"not-blocked","pillar":"reachability","title":"No bot wall in front of the content","status":"pass","weight":12,"earned":12,"detail":"The response body was the real page, not a challenge or block screen.","why":"Bot protection that cannot tell a shopping assistant from a scraper silently removes you from AI answers, with no error anyone on your team will ever see.","impact":0},{"id":"server-rendered","pillar":"reachability","title":"Content exists without running JavaScript","status":"warn","weight":14,"earned":7,"detail":"Only 68 words arrived in the raw HTML. Some of the page is probably assembled in the browser.","why":"Partial server rendering means agents see a fragment of your argument and may summarise you from the fragment.","fix":{"summary":"Server-render the primary content of the page, not just the shell and navigation."},"impact":2},{"id":"robots-exists","pillar":"reachability","title":"robots.txt is present and parseable","status":"pass","weight":4,"earned":4,"detail":"robots.txt served with 36 user-agent groups.","why":"A valid robots.txt is how you talk to crawlers before they read a single page.","impact":0},{"id":"robots-answer-engines","pillar":"reachability","title":"Answer engines are allowed to crawl","status":"fail","weight":12,"earned":0,"detail":"5 of 5 blocked by robots.txt: OAI-SearchBot, Claude-SearchBot, PerplexityBot, Amazonbot, DuckAssistBot.","why":"These crawlers are the ones that put your link inside an AI answer. Blocking them removes the referral traffic, not just the training use.","fix":{"summary":"Allow these crawlers explicitly in robots.txt. Indexes you so an assistant can cite and link you. Blocking it removes you from AI answers.","lang":"text","snippet":"User-agent: OAI-SearchBot\nAllow: /\n\nUser-agent: Claude-SearchBot\nAllow: /\n\nUser-agent: PerplexityBot\nAllow: /\n\nUser-agent: Amazonbot\nAllow: /\n\nUser-agent: DuckAssistBot\nAllow: /","where":"/robots.txt"},"evidence":["OAI-SearchBot (OpenAI) - You will not appear as a source in ChatGPT search results.","Claude-SearchBot (Anthropic) - You will not be cited in Claude web search answers.","PerplexityBot (Perplexity) - You lose Perplexity citations, one of the highest-converting AI referral sources.","Amazonbot (Amazon) - Excluded from Alexa and Rufus style shopping answers.","DuckAssistBot (DuckDuckGo) - Excluded from DuckDuckGo AI assist answers."],"quickWin":true,"impact":3.4},{"id":"robots-user-triggered","pillar":"reachability","title":"User-triggered fetchers are allowed","status":"fail","weight":8,"earned":0,"detail":"3 of 3 blocked by robots.txt: ChatGPT-User, Claude-User, Perplexity-User.","why":"These fetches happen because a human just pasted your link into an assistant. A block here fails in front of a real person who wanted to read you.","fix":{"summary":"Allow these crawlers explicitly in robots.txt. Fetches your page because a human asked an assistant to open it right now. Blocking it breaks a live request.","lang":"text","snippet":"User-agent: ChatGPT-User\nAllow: /\n\nUser-agent: Claude-User\nAllow: /\n\nUser-agent: Perplexity-User\nAllow: /","where":"/robots.txt"},"evidence":["ChatGPT-User (OpenAI) - When a user asks ChatGPT to open your link, it fails in front of them.","Claude-User (Anthropic) - Claude cannot open your page when a user pastes the link.","Perplexity-User (Perplexity) - Live user-requested fetches from Perplexity fail."],"quickWin":true,"impact":2.2},{"id":"robots-search","pillar":"reachability","title":"Classic search crawlers are allowed","status":"pass","weight":6,"earned":6,"detail":"All 2 crawlers in this group may fetch /.","why":"AI Overviews and Copilot answers are grounded on the classic search index. Blocking Googlebot or Bingbot now also removes you from AI surfaces.","impact":0},{"id":"agent-live-probe","pillar":"reachability","title":"Real agent user-agents are served normally","status":"na","weight":8,"earned":8,"detail":"Live user-agent probing was not run for this scan.","why":"Some sites answer 200 to a generic client and 403 to a named AI crawler. Only a live probe finds that.","impact":0},{"id":"meta-robots","pillar":"reachability","title":"No directive suppressing AI use of this page","status":"pass","weight":6,"earned":6,"detail":"Robots directives present and permissive: noarchive, noimageindex","why":"noindex and nosnippet remove you from the surfaces that would otherwise quote and link you.","impact":0},{"id":"redirect-chain","pillar":"reachability","title":"Short redirect chain","status":"pass","weight":4,"earned":3.2,"detail":"1 redirect before the final page.","why":"Every hop costs latency and some agents cap redirects at two or three.","evidence":["301 https://instagram.com/ -> https://www.instagram.com/"],"impact":0.2},{"id":"response-speed","pillar":"reachability","title":"Responds fast enough for an agent budget","status":"pass","weight":5,"earned":5,"detail":"Full response in 1034 ms.","why":"Agents fetch many pages per answer and drop the slow ones. Speed is a ranking input you control.","impact":0},{"id":"payload-weight","pillar":"reachability","title":"HTML payload stays inside an agent context budget","status":"warn","weight":5,"earned":2.5,"detail":"467 KB of HTML, 55% of it inline script.","why":"Agents truncate long documents. Anything past the cut simply is not read.","fix":{"summary":"Move inline scripts and serialized state into external files so the HTML an agent reads stays small."},"impact":0.7},{"id":"content-type","pillar":"reachability","title":"Declares a correct content type","status":"pass","weight":3,"earned":3,"detail":"Content-Type: text/html; charset=\"utf-8\"","why":"A declared charset avoids mojibake when an agent quotes your text back to a user.","impact":0}]},{"pillar":"comprehension","label":"Comprehension","blurb":"Once fetched, can the agent work out what this page is and what it says?","score":26,"earned":20.2,"available":78,"weight":25,"checks":[{"id":"title","pillar":"comprehension","title":"Has a descriptive <title>","status":"warn","weight":10,"earned":4,"detail":"The title is only 9 characters: \"Instagram\".","why":"Very short titles force the assistant to guess at context and it will guess from the URL.","fix":{"summary":"Expand the title to name both the page subject and the brand."},"quickWin":true,"impact":1.9},{"id":"meta-description","pillar":"comprehension","title":"Has a meta description","status":"pass","weight":8,"earned":8,"detail":"94 characters: \"Create an account or log in to Instagram - Share what you're into with the people who get you.\"","why":"This is the summary assistants reuse verbatim more often than any other field.","impact":0},{"id":"h1","pillar":"comprehension","title":"Exactly one <h1> naming the page","status":"fail","weight":8,"earned":0,"detail":"The page has no headings at all.","why":"Without an h1 the agent has no anchor for the document topic and falls back to the title tag or the URL slug.","fix":{"summary":"Add a single <h1> at the top of the main content that states the page subject."},"quickWin":true,"impact":2.6},{"id":"heading-hierarchy","pillar":"comprehension","title":"Headings form a sane outline","status":"fail","weight":6,"earned":0,"detail":"Only 0 headings on the page.","why":"Agents chunk long pages by heading. A page with no outline is chunked arbitrarily and quoted out of context.","fix":{"summary":"Break the content into sections with <h2> headings that read as answers to real questions."},"quickWin":true,"impact":1.9},{"id":"content-volume","pillar":"comprehension","title":"Enough substance to be worth citing","status":"fail","weight":10,"earned":0,"detail":"Only 68 words of readable text reached the agent.","why":"There is not enough here for an assistant to build an answer from, so it will use someone else as the source.","fix":{"summary":"Make sure the real content is in the HTML, then make sure there is enough of it."},"impact":3.2},{"id":"text-ratio","pillar":"comprehension","title":"Signal-to-markup ratio","status":"fail","weight":8,"earned":0,"detail":"0.2% of the payload is readable text.","why":"The document is almost entirely machinery. An agent truncating this page will likely truncate before reaching any of your content.","fix":{"summary":"Reduce inline script and serialized state; aim for at least 12% readable text."},"impact":2.6},{"id":"lang","pillar":"comprehension","title":"Declares a document language","status":"pass","weight":5,"earned":5,"detail":"<html lang=\"en\">","why":"Language is how an assistant decides whether to answer a user in your words or translate them.","impact":0},{"id":"image-alt","pillar":"comprehension","title":"Images carry alt text","status":"fail","weight":8,"earned":0,"detail":"0 of 1 images have no alt attribute at all, 1 more are empty.","why":"To an agent an undescribed image is a hole in the page. On product, chart and diagram pages that hole is usually the point of the page.","fix":{"summary":"Describe what each image shows. Use alt=\"\" only for purely decorative images.","lang":"html","snippet":"<img src=\"/chart.png\" alt=\"AX scores of the top 100 SaaS sites, median 41 out of 100\">"},"quickWin":true,"impact":2.6},{"id":"landmarks","pillar":"comprehension","title":"Main content is marked as such","status":"fail","weight":6,"earned":0,"detail":"No <main> element. Landmarks present: footer.","why":"Without a main landmark an extractor has to guess your content boundary heuristically, and on marketing pages it usually guesses the header.","fix":{"summary":"Wrap the primary content in <main>, and each self-contained item in <article>.","lang":"html","snippet":"<main>\n  <article>\n    <h1>…</h1>\n    …\n  </article>\n</main>"},"quickWin":true,"impact":1.9},{"id":"semantic-density","pillar":"comprehension","title":"Uses semantic elements, not div soup","status":"fail","weight":6,"earned":0.2,"detail":"1% semantic (1 semantic vs 121 div).","why":"A page built entirely from divs communicates its structure only through CSS, which agents never load. The visual hierarchy you designed does not reach them.","fix":{"summary":"Replace layout divs with section, article, nav, aside, figure and real list elements where they apply."},"quickWin":true,"impact":1.9},{"id":"noscript-fallback","pillar":"comprehension","title":"Provides a no-JavaScript fallback","status":"na","weight":4,"earned":4,"detail":"Not needed: the page already server-renders its content.","why":"","impact":0},{"id":"readable-url","pillar":"comprehension","title":"URL describes the content","status":"pass","weight":3,"earned":3,"detail":"Site root.","why":"Assistants show the URL next to the citation, and readable URLs get clicked more than opaque ids.","impact":0}]},{"pillar":"structure","label":"Structure","blurb":"Is the important data machine-readable instead of implied by visual layout?","score":23,"earned":8.1,"available":35,"weight":18,"checks":[{"id":"jsonld-present","pillar":"structure","title":"Ships structured data","status":"fail","weight":12,"earned":0,"detail":"No JSON-LD and no microdata anywhere on the page.","why":"Structured data is the only part of your page an agent can consume without interpretation. Everything else it has to infer, and inference is where it invents facts about you.","fix":{"summary":"Add a JSON-LD block describing what this page actually is.","lang":"html","where":"Inside <head>, one block per page.","snippet":"<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Your company\",\n  \"url\": \"https://example.com\",\n  \"description\": \"One sentence an assistant can quote.\",\n  \"sameAs\": [\"https://x.com/you\", \"https://github.com/you\"]\n}\n</script>"},"quickWin":true,"impact":6.2},{"id":"jsonld-valid","pillar":"structure","title":"Structured data parses cleanly","status":"na","weight":8,"earned":8,"detail":"No JSON-LD to validate.","why":"","impact":0},{"id":"jsonld-types","pillar":"structure","title":"Structured data describes the right thing","status":"na","weight":8,"earned":8,"detail":"No JSON-LD to evaluate.","why":"","impact":0},{"id":"open-graph","pillar":"structure","title":"Open Graph card is complete","status":"warn","weight":6,"earned":3.6,"detail":"Missing: og:description, og:type.","why":"When a page is JavaScript-heavy or truncated, Open Graph tags are frequently the only clean summary an agent gets.","fix":{"summary":"Add the four core Open Graph tags plus an image.","lang":"html","snippet":"<meta property=\"og:title\" content=\"Page title\">\n<meta property=\"og:description\" content=\"One sentence.\">\n<meta property=\"og:type\" content=\"website\">\n<meta property=\"og:url\" content=\"https://example.com/page\">\n<meta property=\"og:image\" content=\"https://example.com/og.png\">"},"quickWin":true,"impact":1.2},{"id":"canonical","pillar":"structure","title":"Declares a canonical URL","status":"warn","weight":6,"earned":3,"detail":"Canonical points to another origin: https://www.instagram.com/","why":"Agents dedupe sources by canonical URL, and cross-origin canonicals hand your citation to somebody else.","impact":1.5},{"id":"sitemap","pillar":"structure","title":"Publishes a sitemap","status":"fail","weight":8,"earned":0,"detail":"No sitemap found at https://www.instagram.com/sitemap/ig_seo_profile_sitemap_non_media_eligible.xml.gz or in robots.txt.","why":"Without a sitemap, discovery depends entirely on crawlable links. Any page not reachable by a plain <a href> is invisible.","fix":{"summary":"Generate a sitemap.xml and reference it from robots.txt.","lang":"text","snippet":"Sitemap: https://example.com/sitemap.xml","where":"Append to /robots.txt"},"quickWin":true,"impact":4.1},{"id":"price-structured","pillar":"structure","title":"Prices are machine-readable","status":"na","weight":6,"earned":6,"detail":"No prices detected in the page text.","why":"","impact":0},{"id":"breadcrumbs","pillar":"structure","title":"Declares its place in the site","status":"na","weight":4,"earned":4,"detail":"Top-level page; breadcrumbs are not expected.","why":"","impact":0},{"id":"twitter-card","pillar":"structure","title":"Declares a link preview card","status":"warn","weight":3,"earned":1.5,"detail":"No twitter:* card tags.","why":"Several agents fall back to card metadata when they cannot extract the body reliably.","fix":{"summary":"Add a summary_large_image card.","lang":"html","snippet":"<meta name=\"twitter:card\" content=\"summary_large_image\">\n<meta name=\"twitter:title\" content=\"Page title\">\n<meta name=\"twitter:description\" content=\"One sentence.\">"},"quickWin":true,"impact":0.8},{"id":"microdata","pillar":"structure","title":"Inline microdata annotations","status":"na","weight":2,"earned":2,"detail":"No microdata; JSON-LD is the preferred format anyway.","why":"","impact":0}]},{"pillar":"actionability","label":"Actionability","blurb":"Can the agent take the next step - navigate, search, submit, buy - without guessing?","score":79,"earned":51.5,"available":65,"weight":17,"checks":[{"id":"links-crawlable","pillar":"actionability","title":"Navigation uses real links","status":"pass","weight":12,"earned":12,"detail":"All 18 links resolve to a real URL.","why":"Real hrefs are the only navigation primitive an agent has.","impact":0},{"id":"anchor-text","pillar":"actionability","title":"Link text describes the destination","status":"pass","weight":8,"earned":8,"detail":"100% of links have descriptive text.","why":"Link text is how an agent decides which link to follow when it is looking for something specific.","impact":0},{"id":"internal-nav","pillar":"actionability","title":"Links onward into the site","status":"pass","weight":6,"earned":6,"detail":"8 internal links give an agent somewhere to go next.","why":"Agents explore a site breadth-first from whatever page they landed on. Dense internal linking is how the rest of your content gets found.","impact":0},{"id":"form-labels","pillar":"actionability","title":"Form fields are labelled","status":"pass","weight":8,"earned":8,"detail":"All 3 fields have an associated label or aria-label.","why":"An agent filling a form on a user's behalf reads labels to decide what goes in each box.","impact":0},{"id":"form-names","pillar":"actionability","title":"Form fields have stable names","status":"warn","weight":6,"earned":4,"detail":"1 field without a name attribute.","why":"Agents build form submissions from name attributes. Missing or randomised names make your form unusable to automation and fragile for everyone.","fix":{"summary":"Give each field a stable, human-readable name that survives your build."},"evidence":["<input type=\"checkbox\" name=\"\">"],"quickWin":true,"impact":0.5},{"id":"form-autocomplete","pillar":"actionability","title":"Fields declare autocomplete tokens","status":"warn","weight":4,"earned":2,"detail":"Only 1 of 2 text fields declare an autocomplete token.","why":"These tokens are the closest thing the web has to a machine-readable form schema, and they cost one attribute each.","fix":{"summary":"Add autocomplete tokens: email, name, organization, tel, street-address, country.","lang":"html","snippet":"<input name=\"email\" type=\"email\" autocomplete=\"email\">"},"quickWin":true,"impact":0.5},{"id":"button-semantics","pillar":"actionability","title":"Controls are real buttons","status":"fail","weight":6,"earned":2,"detail":"2 div/span elements styled as buttons against 1 native controls.","why":"Agents identify what they can click from element semantics. Styled divs are invisible as controls, so any flow gated behind one cannot be completed.","fix":{"summary":"Use <button> for actions and <a href> for navigation. Style them, do not replace them."},"impact":1},{"id":"contact-affordance","pillar":"actionability","title":"Reachable by a human, discoverably","status":"warn","weight":5,"earned":2.5,"detail":"Only one weak contact signal found.","why":"\"How do I get in touch with them\" is one of the most common agent-mediated questions about a company. Make the answer machine-readable.","fix":{"summary":"Add a contactPoint to your Organization schema and link a real contact page.","lang":"json","snippet":"{\"@type\":\"Organization\",\"contactPoint\":[{\"@type\":\"ContactPoint\",\"contactType\":\"customer support\",\"email\":\"support@example.com\",\"url\":\"https://example.com/contact\"}]}"},"quickWin":true,"impact":0.7},{"id":"search-affordance","pillar":"actionability","title":"Site search is machine-usable","status":"warn","weight":4,"earned":1,"detail":"No crawlable GET search form and no SearchAction.","why":"Without a GET-addressable search, an agent looking for one specific page on your site has to fetch dozens of pages to find it, and usually gives up first.","fix":{"summary":"Expose search at a GET URL like /search?q=… and declare it as a SearchAction."},"quickWin":true,"impact":0.8},{"id":"api-discovery","pillar":"actionability","title":"Programmatic surface is discoverable","status":"pass","weight":6,"earned":6,"detail":"/.well-known/mcp.json; /.well-known/ai-plugin.json; /.well-known/agent.json; docs link: https://developers.facebook.com/docs/instagram","why":"When an agent can call your API it stops scraping your HTML, which is cheaper for you and more reliable for the user.","impact":0}]},{"pillar":"contract","label":"Agent Contract","blurb":"Have you told agents the rules: what they may use, where the docs are, who to contact?","score":61,"earned":31,"available":51,"weight":15,"checks":[{"id":"llms-txt","pillar":"contract","title":"Publishes an llms.txt","status":"pass","weight":14,"earned":14,"detail":"https://instagram.com/llms.txt served 20000 bytes.","why":"llms.txt is the one file written for assistants rather than browsers: a curated map of what matters on your site, in the order you want it read.","impact":0},{"id":"llms-txt-quality","pillar":"contract","title":"llms.txt is actually useful","status":"warn","weight":6,"earned":0,"detail":"Present but thin. Missing: an H1 with your name, a one-paragraph blockquote summary, at least two \"##\" sections, at least four annotated links.","why":"The format only helps if it is curated. The value is in the annotations telling an assistant why each link matters.","fix":{"summary":"Follow the llms.txt shape: H1, blockquote summary, then \"## Section\" groups of annotated links."},"quickWin":true,"impact":1.8},{"id":"ai-policy","pillar":"contract","title":"States an explicit AI policy","status":"pass","weight":6,"earned":6,"detail":"robots.txt names specific AI crawlers rather than relying on the wildcard group.","why":"Naming crawlers explicitly is how you separate \"do not train on me\" from \"do not send me traffic\". The wildcard group cannot express that distinction.","impact":0},{"id":"mcp-manifest","pillar":"contract","title":"Exposes an agent-callable manifest","status":"pass","weight":6,"earned":6,"detail":"https://instagram.com/.well-known/mcp.json is served.","why":"A callable manifest turns you from something an agent scrapes into something an agent uses. Almost nobody has one yet, which is exactly why it is worth having.","impact":0},{"id":"identity","pillar":"contract","title":"Identity is machine-verifiable","status":"fail","weight":5,"earned":0,"detail":"No Organization structured data on the page.","why":"Entity resolution is how assistants decide two mentions are the same company. Unresolved entities get merged with, or mistaken for, someone else.","fix":{"summary":"Publish Organization data with sameAs links to your verified profiles.","lang":"json","snippet":"{\"@context\":\"https://schema.org\",\"@type\":\"Organization\",\"name\":\"Example Inc\",\"url\":\"https://example.com\",\"logo\":\"https://example.com/logo.png\",\"sameAs\":[\"https://x.com/example\",\"https://github.com/example\",\"https://www.linkedin.com/company/example\"]}"},"quickWin":true,"impact":1.5},{"id":"freshness","pillar":"contract","title":"Says when the content changed","status":"warn","weight":5,"earned":0,"detail":"No Last-Modified, ETag, dateModified or <time> element anywhere.","why":"Agents deprioritise content they cannot date, and re-fetch undated pages more often, which costs you bandwidth for nothing.","fix":{"summary":"Send Last-Modified and ETag, and publish dateModified in your structured data.","lang":"json","snippet":"{\"@type\":\"Article\",\"datePublished\":\"2026-01-15\",\"dateModified\":\"2026-08-01\"}"},"quickWin":true,"impact":1.5},{"id":"licence-signal","pillar":"contract","title":"Declares content licensing","status":"warn","weight":5,"earned":1,"detail":"No rel=\"license\" link and no license or copyright fields in structured data.","why":"If you care how your content is reused, say so where machines can read it. A footer copyright line is not machine-readable.","fix":{"summary":"Declare the licence on the page and in your structured data.","lang":"html","snippet":"<link rel=\"license\" href=\"https://example.com/terms\">"},"quickWin":true,"impact":1.2},{"id":"security-txt","pillar":"contract","title":"Publishes security.txt","status":"pass","weight":4,"earned":4,"detail":"/.well-known/security.txt is served.","why":"It is the standard machine-readable place to say who to contact. Agents and researchers both look there first.","impact":0}]}],"checks":[{"id":"http-ok","pillar":"reachability","title":"Page responds to a plain HTTP request","status":"pass","weight":10,"earned":10,"detail":"HTTP 200 in 1034 ms.","why":"The baseline: an agent with no browser, no cookies and no JavaScript received your page.","impact":0},{"id":"not-blocked","pillar":"reachability","title":"No bot wall in front of the content","status":"pass","weight":12,"earned":12,"detail":"The response body was the real page, not a challenge or block screen.","why":"Bot protection that cannot tell a shopping assistant from a scraper silently removes you from AI answers, with no error anyone on your team will ever see.","impact":0},{"id":"server-rendered","pillar":"reachability","title":"Content exists without running JavaScript","status":"warn","weight":14,"earned":7,"detail":"Only 68 words arrived in the raw HTML. Some of the page is probably assembled in the browser.","why":"Partial server rendering means agents see a fragment of your argument and may summarise you from the fragment.","fix":{"summary":"Server-render the primary content of the page, not just the shell and navigation."},"impact":2},{"id":"robots-exists","pillar":"reachability","title":"robots.txt is present and parseable","status":"pass","weight":4,"earned":4,"detail":"robots.txt served with 36 user-agent groups.","why":"A valid robots.txt is how you talk to crawlers before they read a single page.","impact":0},{"id":"robots-answer-engines","pillar":"reachability","title":"Answer engines are allowed to crawl","status":"fail","weight":12,"earned":0,"detail":"5 of 5 blocked by robots.txt: OAI-SearchBot, Claude-SearchBot, PerplexityBot, Amazonbot, DuckAssistBot.","why":"These crawlers are the ones that put your link inside an AI answer. Blocking them removes the referral traffic, not just the training use.","fix":{"summary":"Allow these crawlers explicitly in robots.txt. Indexes you so an assistant can cite and link you. Blocking it removes you from AI answers.","lang":"text","snippet":"User-agent: OAI-SearchBot\nAllow: /\n\nUser-agent: Claude-SearchBot\nAllow: /\n\nUser-agent: PerplexityBot\nAllow: /\n\nUser-agent: Amazonbot\nAllow: /\n\nUser-agent: DuckAssistBot\nAllow: /","where":"/robots.txt"},"evidence":["OAI-SearchBot (OpenAI) - You will not appear as a source in ChatGPT search results.","Claude-SearchBot (Anthropic) - You will not be cited in Claude web search answers.","PerplexityBot (Perplexity) - You lose Perplexity citations, one of the highest-converting AI referral sources.","Amazonbot (Amazon) - Excluded from Alexa and Rufus style shopping answers.","DuckAssistBot (DuckDuckGo) - Excluded from DuckDuckGo AI assist answers."],"quickWin":true,"impact":3.4},{"id":"robots-user-triggered","pillar":"reachability","title":"User-triggered fetchers are allowed","status":"fail","weight":8,"earned":0,"detail":"3 of 3 blocked by robots.txt: ChatGPT-User, Claude-User, Perplexity-User.","why":"These fetches happen because a human just pasted your link into an assistant. A block here fails in front of a real person who wanted to read you.","fix":{"summary":"Allow these crawlers explicitly in robots.txt. Fetches your page because a human asked an assistant to open it right now. Blocking it breaks a live request.","lang":"text","snippet":"User-agent: ChatGPT-User\nAllow: /\n\nUser-agent: Claude-User\nAllow: /\n\nUser-agent: Perplexity-User\nAllow: /","where":"/robots.txt"},"evidence":["ChatGPT-User (OpenAI) - When a user asks ChatGPT to open your link, it fails in front of them.","Claude-User (Anthropic) - Claude cannot open your page when a user pastes the link.","Perplexity-User (Perplexity) - Live user-requested fetches from Perplexity fail."],"quickWin":true,"impact":2.2},{"id":"robots-search","pillar":"reachability","title":"Classic search crawlers are allowed","status":"pass","weight":6,"earned":6,"detail":"All 2 crawlers in this group may fetch /.","why":"AI Overviews and Copilot answers are grounded on the classic search index. Blocking Googlebot or Bingbot now also removes you from AI surfaces.","impact":0},{"id":"agent-live-probe","pillar":"reachability","title":"Real agent user-agents are served normally","status":"na","weight":8,"earned":8,"detail":"Live user-agent probing was not run for this scan.","why":"Some sites answer 200 to a generic client and 403 to a named AI crawler. Only a live probe finds that.","impact":0},{"id":"meta-robots","pillar":"reachability","title":"No directive suppressing AI use of this page","status":"pass","weight":6,"earned":6,"detail":"Robots directives present and permissive: noarchive, noimageindex","why":"noindex and nosnippet remove you from the surfaces that would otherwise quote and link you.","impact":0},{"id":"redirect-chain","pillar":"reachability","title":"Short redirect chain","status":"pass","weight":4,"earned":3.2,"detail":"1 redirect before the final page.","why":"Every hop costs latency and some agents cap redirects at two or three.","evidence":["301 https://instagram.com/ -> https://www.instagram.com/"],"impact":0.2},{"id":"response-speed","pillar":"reachability","title":"Responds fast enough for an agent budget","status":"pass","weight":5,"earned":5,"detail":"Full response in 1034 ms.","why":"Agents fetch many pages per answer and drop the slow ones. Speed is a ranking input you control.","impact":0},{"id":"payload-weight","pillar":"reachability","title":"HTML payload stays inside an agent context budget","status":"warn","weight":5,"earned":2.5,"detail":"467 KB of HTML, 55% of it inline script.","why":"Agents truncate long documents. Anything past the cut simply is not read.","fix":{"summary":"Move inline scripts and serialized state into external files so the HTML an agent reads stays small."},"impact":0.7},{"id":"content-type","pillar":"reachability","title":"Declares a correct content type","status":"pass","weight":3,"earned":3,"detail":"Content-Type: text/html; charset=\"utf-8\"","why":"A declared charset avoids mojibake when an agent quotes your text back to a user.","impact":0},{"id":"title","pillar":"comprehension","title":"Has a descriptive <title>","status":"warn","weight":10,"earned":4,"detail":"The title is only 9 characters: \"Instagram\".","why":"Very short titles force the assistant to guess at context and it will guess from the URL.","fix":{"summary":"Expand the title to name both the page subject and the brand."},"quickWin":true,"impact":1.9},{"id":"meta-description","pillar":"comprehension","title":"Has a meta description","status":"pass","weight":8,"earned":8,"detail":"94 characters: \"Create an account or log in to Instagram - Share what you're into with the people who get you.\"","why":"This is the summary assistants reuse verbatim more often than any other field.","impact":0},{"id":"h1","pillar":"comprehension","title":"Exactly one <h1> naming the page","status":"fail","weight":8,"earned":0,"detail":"The page has no headings at all.","why":"Without an h1 the agent has no anchor for the document topic and falls back to the title tag or the URL slug.","fix":{"summary":"Add a single <h1> at the top of the main content that states the page subject."},"quickWin":true,"impact":2.6},{"id":"heading-hierarchy","pillar":"comprehension","title":"Headings form a sane outline","status":"fail","weight":6,"earned":0,"detail":"Only 0 headings on the page.","why":"Agents chunk long pages by heading. A page with no outline is chunked arbitrarily and quoted out of context.","fix":{"summary":"Break the content into sections with <h2> headings that read as answers to real questions."},"quickWin":true,"impact":1.9},{"id":"content-volume","pillar":"comprehension","title":"Enough substance to be worth citing","status":"fail","weight":10,"earned":0,"detail":"Only 68 words of readable text reached the agent.","why":"There is not enough here for an assistant to build an answer from, so it will use someone else as the source.","fix":{"summary":"Make sure the real content is in the HTML, then make sure there is enough of it."},"impact":3.2},{"id":"text-ratio","pillar":"comprehension","title":"Signal-to-markup ratio","status":"fail","weight":8,"earned":0,"detail":"0.2% of the payload is readable text.","why":"The document is almost entirely machinery. An agent truncating this page will likely truncate before reaching any of your content.","fix":{"summary":"Reduce inline script and serialized state; aim for at least 12% readable text."},"impact":2.6},{"id":"lang","pillar":"comprehension","title":"Declares a document language","status":"pass","weight":5,"earned":5,"detail":"<html lang=\"en\">","why":"Language is how an assistant decides whether to answer a user in your words or translate them.","impact":0},{"id":"image-alt","pillar":"comprehension","title":"Images carry alt text","status":"fail","weight":8,"earned":0,"detail":"0 of 1 images have no alt attribute at all, 1 more are empty.","why":"To an agent an undescribed image is a hole in the page. On product, chart and diagram pages that hole is usually the point of the page.","fix":{"summary":"Describe what each image shows. Use alt=\"\" only for purely decorative images.","lang":"html","snippet":"<img src=\"/chart.png\" alt=\"AX scores of the top 100 SaaS sites, median 41 out of 100\">"},"quickWin":true,"impact":2.6},{"id":"landmarks","pillar":"comprehension","title":"Main content is marked as such","status":"fail","weight":6,"earned":0,"detail":"No <main> element. Landmarks present: footer.","why":"Without a main landmark an extractor has to guess your content boundary heuristically, and on marketing pages it usually guesses the header.","fix":{"summary":"Wrap the primary content in <main>, and each self-contained item in <article>.","lang":"html","snippet":"<main>\n  <article>\n    <h1>…</h1>\n    …\n  </article>\n</main>"},"quickWin":true,"impact":1.9},{"id":"semantic-density","pillar":"comprehension","title":"Uses semantic elements, not div soup","status":"fail","weight":6,"earned":0.2,"detail":"1% semantic (1 semantic vs 121 div).","why":"A page built entirely from divs communicates its structure only through CSS, which agents never load. The visual hierarchy you designed does not reach them.","fix":{"summary":"Replace layout divs with section, article, nav, aside, figure and real list elements where they apply."},"quickWin":true,"impact":1.9},{"id":"noscript-fallback","pillar":"comprehension","title":"Provides a no-JavaScript fallback","status":"na","weight":4,"earned":4,"detail":"Not needed: the page already server-renders its content.","why":"","impact":0},{"id":"readable-url","pillar":"comprehension","title":"URL describes the content","status":"pass","weight":3,"earned":3,"detail":"Site root.","why":"Assistants show the URL next to the citation, and readable URLs get clicked more than opaque ids.","impact":0},{"id":"jsonld-present","pillar":"structure","title":"Ships structured data","status":"fail","weight":12,"earned":0,"detail":"No JSON-LD and no microdata anywhere on the page.","why":"Structured data is the only part of your page an agent can consume without interpretation. Everything else it has to infer, and inference is where it invents facts about you.","fix":{"summary":"Add a JSON-LD block describing what this page actually is.","lang":"html","where":"Inside <head>, one block per page.","snippet":"<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Your company\",\n  \"url\": \"https://example.com\",\n  \"description\": \"One sentence an assistant can quote.\",\n  \"sameAs\": [\"https://x.com/you\", \"https://github.com/you\"]\n}\n</script>"},"quickWin":true,"impact":6.2},{"id":"jsonld-valid","pillar":"structure","title":"Structured data parses cleanly","status":"na","weight":8,"earned":8,"detail":"No JSON-LD to validate.","why":"","impact":0},{"id":"jsonld-types","pillar":"structure","title":"Structured data describes the right thing","status":"na","weight":8,"earned":8,"detail":"No JSON-LD to evaluate.","why":"","impact":0},{"id":"open-graph","pillar":"structure","title":"Open Graph card is complete","status":"warn","weight":6,"earned":3.6,"detail":"Missing: og:description, og:type.","why":"When a page is JavaScript-heavy or truncated, Open Graph tags are frequently the only clean summary an agent gets.","fix":{"summary":"Add the four core Open Graph tags plus an image.","lang":"html","snippet":"<meta property=\"og:title\" content=\"Page title\">\n<meta property=\"og:description\" content=\"One sentence.\">\n<meta property=\"og:type\" content=\"website\">\n<meta property=\"og:url\" content=\"https://example.com/page\">\n<meta property=\"og:image\" content=\"https://example.com/og.png\">"},"quickWin":true,"impact":1.2},{"id":"canonical","pillar":"structure","title":"Declares a canonical URL","status":"warn","weight":6,"earned":3,"detail":"Canonical points to another origin: https://www.instagram.com/","why":"Agents dedupe sources by canonical URL, and cross-origin canonicals hand your citation to somebody else.","impact":1.5},{"id":"sitemap","pillar":"structure","title":"Publishes a sitemap","status":"fail","weight":8,"earned":0,"detail":"No sitemap found at https://www.instagram.com/sitemap/ig_seo_profile_sitemap_non_media_eligible.xml.gz or in robots.txt.","why":"Without a sitemap, discovery depends entirely on crawlable links. Any page not reachable by a plain <a href> is invisible.","fix":{"summary":"Generate a sitemap.xml and reference it from robots.txt.","lang":"text","snippet":"Sitemap: https://example.com/sitemap.xml","where":"Append to /robots.txt"},"quickWin":true,"impact":4.1},{"id":"price-structured","pillar":"structure","title":"Prices are machine-readable","status":"na","weight":6,"earned":6,"detail":"No prices detected in the page text.","why":"","impact":0},{"id":"breadcrumbs","pillar":"structure","title":"Declares its place in the site","status":"na","weight":4,"earned":4,"detail":"Top-level page; breadcrumbs are not expected.","why":"","impact":0},{"id":"twitter-card","pillar":"structure","title":"Declares a link preview card","status":"warn","weight":3,"earned":1.5,"detail":"No twitter:* card tags.","why":"Several agents fall back to card metadata when they cannot extract the body reliably.","fix":{"summary":"Add a summary_large_image card.","lang":"html","snippet":"<meta name=\"twitter:card\" content=\"summary_large_image\">\n<meta name=\"twitter:title\" content=\"Page title\">\n<meta name=\"twitter:description\" content=\"One sentence.\">"},"quickWin":true,"impact":0.8},{"id":"microdata","pillar":"structure","title":"Inline microdata annotations","status":"na","weight":2,"earned":2,"detail":"No microdata; JSON-LD is the preferred format anyway.","why":"","impact":0},{"id":"links-crawlable","pillar":"actionability","title":"Navigation uses real links","status":"pass","weight":12,"earned":12,"detail":"All 18 links resolve to a real URL.","why":"Real hrefs are the only navigation primitive an agent has.","impact":0},{"id":"anchor-text","pillar":"actionability","title":"Link text describes the destination","status":"pass","weight":8,"earned":8,"detail":"100% of links have descriptive text.","why":"Link text is how an agent decides which link to follow when it is looking for something specific.","impact":0},{"id":"internal-nav","pillar":"actionability","title":"Links onward into the site","status":"pass","weight":6,"earned":6,"detail":"8 internal links give an agent somewhere to go next.","why":"Agents explore a site breadth-first from whatever page they landed on. Dense internal linking is how the rest of your content gets found.","impact":0},{"id":"form-labels","pillar":"actionability","title":"Form fields are labelled","status":"pass","weight":8,"earned":8,"detail":"All 3 fields have an associated label or aria-label.","why":"An agent filling a form on a user's behalf reads labels to decide what goes in each box.","impact":0},{"id":"form-names","pillar":"actionability","title":"Form fields have stable names","status":"warn","weight":6,"earned":4,"detail":"1 field without a name attribute.","why":"Agents build form submissions from name attributes. Missing or randomised names make your form unusable to automation and fragile for everyone.","fix":{"summary":"Give each field a stable, human-readable name that survives your build."},"evidence":["<input type=\"checkbox\" name=\"\">"],"quickWin":true,"impact":0.5},{"id":"form-autocomplete","pillar":"actionability","title":"Fields declare autocomplete tokens","status":"warn","weight":4,"earned":2,"detail":"Only 1 of 2 text fields declare an autocomplete token.","why":"These tokens are the closest thing the web has to a machine-readable form schema, and they cost one attribute each.","fix":{"summary":"Add autocomplete tokens: email, name, organization, tel, street-address, country.","lang":"html","snippet":"<input name=\"email\" type=\"email\" autocomplete=\"email\">"},"quickWin":true,"impact":0.5},{"id":"button-semantics","pillar":"actionability","title":"Controls are real buttons","status":"fail","weight":6,"earned":2,"detail":"2 div/span elements styled as buttons against 1 native controls.","why":"Agents identify what they can click from element semantics. Styled divs are invisible as controls, so any flow gated behind one cannot be completed.","fix":{"summary":"Use <button> for actions and <a href> for navigation. Style them, do not replace them."},"impact":1},{"id":"contact-affordance","pillar":"actionability","title":"Reachable by a human, discoverably","status":"warn","weight":5,"earned":2.5,"detail":"Only one weak contact signal found.","why":"\"How do I get in touch with them\" is one of the most common agent-mediated questions about a company. Make the answer machine-readable.","fix":{"summary":"Add a contactPoint to your Organization schema and link a real contact page.","lang":"json","snippet":"{\"@type\":\"Organization\",\"contactPoint\":[{\"@type\":\"ContactPoint\",\"contactType\":\"customer support\",\"email\":\"support@example.com\",\"url\":\"https://example.com/contact\"}]}"},"quickWin":true,"impact":0.7},{"id":"search-affordance","pillar":"actionability","title":"Site search is machine-usable","status":"warn","weight":4,"earned":1,"detail":"No crawlable GET search form and no SearchAction.","why":"Without a GET-addressable search, an agent looking for one specific page on your site has to fetch dozens of pages to find it, and usually gives up first.","fix":{"summary":"Expose search at a GET URL like /search?q=… and declare it as a SearchAction."},"quickWin":true,"impact":0.8},{"id":"api-discovery","pillar":"actionability","title":"Programmatic surface is discoverable","status":"pass","weight":6,"earned":6,"detail":"/.well-known/mcp.json; /.well-known/ai-plugin.json; /.well-known/agent.json; docs link: https://developers.facebook.com/docs/instagram","why":"When an agent can call your API it stops scraping your HTML, which is cheaper for you and more reliable for the user.","impact":0},{"id":"llms-txt","pillar":"contract","title":"Publishes an llms.txt","status":"pass","weight":14,"earned":14,"detail":"https://instagram.com/llms.txt served 20000 bytes.","why":"llms.txt is the one file written for assistants rather than browsers: a curated map of what matters on your site, in the order you want it read.","impact":0},{"id":"llms-txt-quality","pillar":"contract","title":"llms.txt is actually useful","status":"warn","weight":6,"earned":0,"detail":"Present but thin. Missing: an H1 with your name, a one-paragraph blockquote summary, at least two \"##\" sections, at least four annotated links.","why":"The format only helps if it is curated. The value is in the annotations telling an assistant why each link matters.","fix":{"summary":"Follow the llms.txt shape: H1, blockquote summary, then \"## Section\" groups of annotated links."},"quickWin":true,"impact":1.8},{"id":"ai-policy","pillar":"contract","title":"States an explicit AI policy","status":"pass","weight":6,"earned":6,"detail":"robots.txt names specific AI crawlers rather than relying on the wildcard group.","why":"Naming crawlers explicitly is how you separate \"do not train on me\" from \"do not send me traffic\". The wildcard group cannot express that distinction.","impact":0},{"id":"mcp-manifest","pillar":"contract","title":"Exposes an agent-callable manifest","status":"pass","weight":6,"earned":6,"detail":"https://instagram.com/.well-known/mcp.json is served.","why":"A callable manifest turns you from something an agent scrapes into something an agent uses. Almost nobody has one yet, which is exactly why it is worth having.","impact":0},{"id":"identity","pillar":"contract","title":"Identity is machine-verifiable","status":"fail","weight":5,"earned":0,"detail":"No Organization structured data on the page.","why":"Entity resolution is how assistants decide two mentions are the same company. 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rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=kn\" hreflang=\"kn\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=ml\" hreflang=\"ml\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=mr\" hreflang=\"mr\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=pa\" hreflang=\"pa\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=ta\" hreflang=\"ta\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=te\" hreflang=\"te\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=ne\" hreflang=\"ne\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=si\" hreflang=\"si\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=vi\" hreflang=\"vi\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=bg\" hreflang=\"bg\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=fr-ca\" hreflang=\"fr-ca\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=ro\" hreflang=\"ro\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=sr\" hreflang=\"sr\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=uk\" hreflang=\"uk\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=zh-hk\" hreflang=\"zh-hk\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-ar\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-bo\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-cl\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-co\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-cr\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-cu\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-do\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-ec\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-gt\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-hn\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-mx\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-ni\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-pa\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-pr\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-py\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-pe\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-sv\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-uy\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=es-la\" hreflang=\"es-ve\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=he\" hreflang=\"he\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=fa\" hreflang=\"fa\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=ar\" hreflang=\"ar\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=ur\" hreflang=\"ur\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=en-gb\" hreflang=\"en-gb\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=sw-ke\" hreflang=\"sw-ke\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=ha-ng\" hreflang=\"ha-ng\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=am-et\" hreflang=\"am-et\" /><link rel=\"alternate\" href=\"https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fllms.txt&amp;is_from_rle&amp;hl=om-et\" hreflang=\"om-et\" /><meta property=\"al:ios:app_name\" content=\"Instagram\" /><meta property=\"al:ios:app_store_id\" content=\"389801252\" /><meta property=\"al:ios:url\" content=\"instagram://mainfeed\" /><meta property=\"al:android:app_name\" content=\"Instagram\" /><meta property=\"al:android:package\" content=\"com.instagram.android\" /><meta property=\"al:android:url\" content=\"https://www.instagram.com/_n/mainfeed/\" /><meta property=\"og:site_name\" content=\"Instagram\" /><meta property=\"og:title\" content=\"Instagram\" /><meta property=\"og:image\" content=\"https://static.cdninstagram.com/rsrc.php/v4/yD/r/R0fBIMurK8v.png\" /><meta property=\"og:url\" content=\"https://instagram.com/\" /><meta property=\"fb:app_id\" content=\"124024574287414\" /><meta name=\"description\" content=\"Create an account or log in to Instagram - Share what you&#039;re into with the people who get you.\" /><link rel=\"canonical\" href=\"https://www.instagram.com/\" /><link rel=\"manifest\" href=\"/data/manifest.json\" crossorigin=\"use-credentials\" /><meta name=\"application-title\" content=\"Instagram\" /><meta name=\"color-scheme\" content=\"light\" /><style data-btmanifest=\"1046087841_main\" nonce=\"FZedmlfB\">:root, .__ig-light-mode:root, .__ig-light-mode {--fds-black:#000000;--fds-black-alpha-05:rgba(0, 0, 0, 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hue-rotate(176deg) brightness(96%) contrast(94%);--filter-primary-accent:invert(39%) sepia(57%) saturate(200%) saturate(200%) saturate(200%) saturate(200%) saturate(200%) saturate(147.75%) hue-rotate(202deg) brightness(97","url":"https://instagram.com/llms.txt","sectionCount":0,"linkCount":0},"feeds":[],"wellKnown":{"/.well-known/security.txt":{"found":true,"status":200},"/.well-known/ai-plugin.json":{"found":true,"status":200},"/.well-known/mcp.json":{"found":true,"status":200},"/.well-known/apple-app-site-association":{"found":true,"status":200},"/.well-known/agent.json":{"found":true,"status":200}},"openapi":[],"mcp":{"found":true,"url":"https://instagram.com/.well-known/mcp.json"}},"priorities":[{"id":"jsonld-present","pillar":"structure","title":"Ships structured data","status":"fail","weight":12,"earned":0,"detail":"No JSON-LD and no microdata anywhere on the page.","why":"Structured data is the only part of your page an agent can consume without interpretation. Everything else it has to infer, and inference is where it invents facts about you.","fix":{"summary":"Add a JSON-LD block describing what this page actually is.","lang":"html","where":"Inside <head>, one block per page.","snippet":"<script type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"Your company\",\n  \"url\": \"https://example.com\",\n  \"description\": \"One sentence an assistant can quote.\",\n  \"sameAs\": [\"https://x.com/you\", \"https://github.com/you\"]\n}\n</script>"},"quickWin":true,"impact":6.2},{"id":"sitemap","pillar":"structure","title":"Publishes a sitemap","status":"fail","weight":8,"earned":0,"detail":"No sitemap found at https://www.instagram.com/sitemap/ig_seo_profile_sitemap_non_media_eligible.xml.gz or in robots.txt.","why":"Without a sitemap, discovery depends entirely on crawlable links. Any page not reachable by a plain <a href> is invisible.","fix":{"summary":"Generate a sitemap.xml and reference it from robots.txt.","lang":"text","snippet":"Sitemap: https://example.com/sitemap.xml","where":"Append to /robots.txt"},"quickWin":true,"impact":4.1},{"id":"robots-answer-engines","pillar":"reachability","title":"Answer engines are allowed to crawl","status":"fail","weight":12,"earned":0,"detail":"5 of 5 blocked by robots.txt: OAI-SearchBot, Claude-SearchBot, PerplexityBot, Amazonbot, DuckAssistBot.","why":"These crawlers are the ones that put your link inside an AI answer. Blocking them removes the referral traffic, not just the training use.","fix":{"summary":"Allow these crawlers explicitly in robots.txt. Indexes you so an assistant can cite and link you. Blocking it removes you from AI answers.","lang":"text","snippet":"User-agent: OAI-SearchBot\nAllow: /\n\nUser-agent: Claude-SearchBot\nAllow: /\n\nUser-agent: PerplexityBot\nAllow: /\n\nUser-agent: Amazonbot\nAllow: /\n\nUser-agent: DuckAssistBot\nAllow: /","where":"/robots.txt"},"evidence":["OAI-SearchBot (OpenAI) - You will not appear as a source in ChatGPT search results.","Claude-SearchBot (Anthropic) - You will not be cited in Claude web search answers.","PerplexityBot (Perplexity) - You lose Perplexity citations, one of the highest-converting AI referral sources.","Amazonbot (Amazon) - Excluded from Alexa and Rufus style shopping answers.","DuckAssistBot (DuckDuckGo) - Excluded from DuckDuckGo AI assist answers."],"quickWin":true,"impact":3.4},{"id":"content-volume","pillar":"comprehension","title":"Enough substance to be worth citing","status":"fail","weight":10,"earned":0,"detail":"Only 68 words of readable text reached the agent.","why":"There is not enough here for an assistant to build an answer from, so it will use someone else as the source.","fix":{"summary":"Make sure the real content is in the HTML, then make sure there is enough of it."},"impact":3.2},{"id":"h1","pillar":"comprehension","title":"Exactly one <h1> naming the page","status":"fail","weight":8,"earned":0,"detail":"The page has no headings at all.","why":"Without an h1 the agent has no anchor for the document topic and falls back to the title tag or the URL slug.","fix":{"summary":"Add a single <h1> at the top of the main content that states the page subject."},"quickWin":true,"impact":2.6},{"id":"image-alt","pillar":"comprehension","title":"Images carry alt text","status":"fail","weight":8,"earned":0,"detail":"0 of 1 images have no alt attribute at all, 1 more are empty.","why":"To an agent an undescribed image is a hole in the page. On product, chart and diagram pages that hole is usually the point of the page.","fix":{"summary":"Describe what each image shows. Use alt=\"\" only for purely decorative images.","lang":"html","snippet":"<img src=\"/chart.png\" alt=\"AX scores of the top 100 SaaS sites, median 41 out of 100\">"},"quickWin":true,"impact":2.6},{"id":"text-ratio","pillar":"comprehension","title":"Signal-to-markup ratio","status":"fail","weight":8,"earned":0,"detail":"0.2% of the payload is readable text.","why":"The document is almost entirely machinery. An agent truncating this page will likely truncate before reaching any of your content.","fix":{"summary":"Reduce inline script and serialized state; aim for at least 12% readable text."},"impact":2.6},{"id":"robots-user-triggered","pillar":"reachability","title":"User-triggered fetchers are allowed","status":"fail","weight":8,"earned":0,"detail":"3 of 3 blocked by robots.txt: ChatGPT-User, Claude-User, Perplexity-User.","why":"These fetches happen because a human just pasted your link into an assistant. A block here fails in front of a real person who wanted to read you.","fix":{"summary":"Allow these crawlers explicitly in robots.txt. Fetches your page because a human asked an assistant to open it right now. Blocking it breaks a live request.","lang":"text","snippet":"User-agent: ChatGPT-User\nAllow: /\n\nUser-agent: Claude-User\nAllow: /\n\nUser-agent: Perplexity-User\nAllow: /","where":"/robots.txt"},"evidence":["ChatGPT-User (OpenAI) - When a user asks ChatGPT to open your link, it fails in front of them.","Claude-User (Anthropic) - Claude cannot open your page when a user pastes the link.","Perplexity-User (Perplexity) - Live user-requested fetches from Perplexity fail."],"quickWin":true,"impact":2.2},{"id":"server-rendered","pillar":"reachability","title":"Content exists without running JavaScript","status":"warn","weight":14,"earned":7,"detail":"Only 68 words arrived in the raw HTML. Some of the page is probably assembled in the browser.","why":"Partial server rendering means agents see a fragment of your argument and may summarise you from the fragment.","fix":{"summary":"Server-render the primary content of the page, not just the shell and navigation."},"impact":2},{"id":"heading-hierarchy","pillar":"comprehension","title":"Headings form a sane outline","status":"fail","weight":6,"earned":0,"detail":"Only 0 headings on the page.","why":"Agents chunk long pages by heading. A page with no outline is chunked arbitrarily and quoted out of context.","fix":{"summary":"Break the content into sections with <h2> headings that read as answers to real questions."},"quickWin":true,"impact":1.9},{"id":"landmarks","pillar":"comprehension","title":"Main content is marked as such","status":"fail","weight":6,"earned":0,"detail":"No <main> element. Landmarks present: footer.","why":"Without a main landmark an extractor has to guess your content boundary heuristically, and on marketing pages it usually guesses the header.","fix":{"summary":"Wrap the primary content in <main>, and each self-contained item in <article>.","lang":"html","snippet":"<main>\n  <article>\n    <h1>…</h1>\n    …\n  </article>\n</main>"},"quickWin":true,"impact":1.9},{"id":"semantic-density","pillar":"comprehension","title":"Uses semantic elements, not div soup","status":"fail","weight":6,"earned":0.2,"detail":"1% semantic (1 semantic vs 121 div).","why":"A page built entirely from divs communicates its structure only through CSS, which agents never load. The visual hierarchy you designed does not reach them.","fix":{"summary":"Replace layout divs with section, article, nav, aside, figure and real list elements where they apply."},"quickWin":true,"impact":1.9},{"id":"title","pillar":"comprehension","title":"Has a descriptive <title>","status":"warn","weight":10,"earned":4,"detail":"The title is only 9 characters: \"Instagram\".","why":"Very short titles force the assistant to guess at context and it will guess from the URL.","fix":{"summary":"Expand the title to name both the page subject and the brand."},"quickWin":true,"impact":1.9},{"id":"llms-txt-quality","pillar":"contract","title":"llms.txt is actually useful","status":"warn","weight":6,"earned":0,"detail":"Present but thin. Missing: an H1 with your name, a one-paragraph blockquote summary, at least two \"##\" sections, at least four annotated links.","why":"The format only helps if it is curated. The value is in the annotations telling an assistant why each link matters.","fix":{"summary":"Follow the llms.txt shape: H1, blockquote summary, then \"## Section\" groups of annotated links."},"quickWin":true,"impact":1.8},{"id":"freshness","pillar":"contract","title":"Says when the content changed","status":"warn","weight":5,"earned":0,"detail":"No Last-Modified, ETag, dateModified or <time> element anywhere.","why":"Agents deprioritise content they cannot date, and re-fetch undated pages more often, which costs you bandwidth for nothing.","fix":{"summary":"Send Last-Modified and ETag, and publish dateModified in your structured data.","lang":"json","snippet":"{\"@type\":\"Article\",\"datePublished\":\"2026-01-15\",\"dateModified\":\"2026-08-01\"}"},"quickWin":true,"impact":1.5},{"id":"identity","pillar":"contract","title":"Identity is machine-verifiable","status":"fail","weight":5,"earned":0,"detail":"No Organization structured data on the page.","why":"Entity resolution is how assistants decide two mentions are the same company. Unresolved entities get merged with, or mistaken for, someone else.","fix":{"summary":"Publish Organization data with sameAs links to your verified profiles.","lang":"json","snippet":"{\"@context\":\"https://schema.org\",\"@type\":\"Organization\",\"name\":\"Example Inc\",\"url\":\"https://example.com\",\"logo\":\"https://example.com/logo.png\",\"sameAs\":[\"https://x.com/example\",\"https://github.com/example\",\"https://www.linkedin.com/company/example\"]}"},"quickWin":true,"impact":1.5},{"id":"canonical","pillar":"structure","title":"Declares a canonical URL","status":"warn","weight":6,"earned":3,"detail":"Canonical points to another origin: https://www.instagram.com/","why":"Agents dedupe sources by canonical URL, and cross-origin canonicals hand your citation to somebody else.","impact":1.5},{"id":"licence-signal","pillar":"contract","title":"Declares content licensing","status":"warn","weight":5,"earned":1,"detail":"No rel=\"license\" link and no license or copyright fields in structured data.","why":"If you care how your content is reused, say so where machines can read it. A footer copyright line is not machine-readable.","fix":{"summary":"Declare the licence on the page and in your structured data.","lang":"html","snippet":"<link rel=\"license\" href=\"https://example.com/terms\">"},"quickWin":true,"impact":1.2},{"id":"open-graph","pillar":"structure","title":"Open Graph card is complete","status":"warn","weight":6,"earned":3.6,"detail":"Missing: og:description, og:type.","why":"When a page is JavaScript-heavy or truncated, Open Graph tags are frequently the only clean summary an agent gets.","fix":{"summary":"Add the four core Open Graph tags plus an image.","lang":"html","snippet":"<meta property=\"og:title\" content=\"Page title\">\n<meta property=\"og:description\" content=\"One sentence.\">\n<meta property=\"og:type\" content=\"website\">\n<meta property=\"og:url\" content=\"https://example.com/page\">\n<meta property=\"og:image\" content=\"https://example.com/og.png\">"},"quickWin":true,"impact":1.2},{"id":"button-semantics","pillar":"actionability","title":"Controls are real buttons","status":"fail","weight":6,"earned":2,"detail":"2 div/span elements styled as buttons against 1 native controls.","why":"Agents identify what they can click from element semantics. Styled divs are invisible as controls, so any flow gated behind one cannot be completed.","fix":{"summary":"Use <button> for actions and <a href> for navigation. Style them, do not replace them."},"impact":1},{"id":"search-affordance","pillar":"actionability","title":"Site search is machine-usable","status":"warn","weight":4,"earned":1,"detail":"No crawlable GET search form and no SearchAction.","why":"Without a GET-addressable search, an agent looking for one specific page on your site has to fetch dozens of pages to find it, and usually gives up first.","fix":{"summary":"Expose search at a GET URL like /search?q=… and declare it as a SearchAction."},"quickWin":true,"impact":0.8},{"id":"twitter-card","pillar":"structure","title":"Declares a link preview card","status":"warn","weight":3,"earned":1.5,"detail":"No twitter:* card tags.","why":"Several agents fall back to card metadata when they cannot extract the body reliably.","fix":{"summary":"Add a summary_large_image card.","lang":"html","snippet":"<meta name=\"twitter:card\" content=\"summary_large_image\">\n<meta name=\"twitter:title\" content=\"Page title\">\n<meta name=\"twitter:description\" content=\"One sentence.\">"},"quickWin":true,"impact":0.8},{"id":"contact-affordance","pillar":"actionability","title":"Reachable by a human, discoverably","status":"warn","weight":5,"earned":2.5,"detail":"Only one weak contact signal found.","why":"\"How do I get in touch with them\" is one of the most common agent-mediated questions about a company. Make the answer machine-readable.","fix":{"summary":"Add a contactPoint to your Organization schema and link a real contact page.","lang":"json","snippet":"{\"@type\":\"Organization\",\"contactPoint\":[{\"@type\":\"ContactPoint\",\"contactType\":\"customer support\",\"email\":\"support@example.com\",\"url\":\"https://example.com/contact\"}]}"},"quickWin":true,"impact":0.7},{"id":"payload-weight","pillar":"reachability","title":"HTML payload stays inside an agent context budget","status":"warn","weight":5,"earned":2.5,"detail":"467 KB of HTML, 55% of it inline script.","why":"Agents truncate long documents. Anything past the cut simply is not read.","fix":{"summary":"Move inline scripts and serialized state into external files so the HTML an agent reads stays small."},"impact":0.7},{"id":"form-autocomplete","pillar":"actionability","title":"Fields declare autocomplete tokens","status":"warn","weight":4,"earned":2,"detail":"Only 1 of 2 text fields declare an autocomplete token.","why":"These tokens are the closest thing the web has to a machine-readable form schema, and they cost one attribute each.","fix":{"summary":"Add autocomplete tokens: email, name, organization, tel, street-address, country.","lang":"html","snippet":"<input name=\"email\" type=\"email\" autocomplete=\"email\">"},"quickWin":true,"impact":0.5},{"id":"form-names","pillar":"actionability","title":"Form fields have stable names","status":"warn","weight":6,"earned":4,"detail":"1 field without a name attribute.","why":"Agents build form submissions from name attributes. Missing or randomised names make your form unusable to automation and fragile for everyone.","fix":{"summary":"Give each field a stable, human-readable name that survives your build."},"evidence":["<input type=\"checkbox\" name=\"\">"],"quickWin":true,"impact":0.5}],"summary":"instagram.com scores 50/100 (D) for Agent Experience. An agent can reach this page and takes away a distorted version of it. Expect to be described inaccurately in AI answers. The weakest pillar is Structure at 23/100. The three highest-value fixes are ships structured data (+6.2 pts), publishes a sitemap (+4.1 pts), answer engines are allowed to crawl (+3.4 pts). 20 of these are configuration changes rather than engineering work; applying just those would take the score to 89/100, a gain of 39 points."}